A joke is a joke, but you should never underestimate the comedic power of the reaction. It can be used to enhance the humor already employed. Incongruity is enhanced by other people reacting to it. One of the classic YouTube accounts of our era (aka like middle school), The Whitest Kids U’Know base a lot of their comedy in creating these bizarre situations and then having someone else present, not a part of the craziness, but just bearing witness. The best way to explain it is through example.
That scene is a perfect example of the first usage. Having a person reacting to an incongruity to provide an avatar for the viewers frustrations and give the incongruous situation or oblivious person someone to bounce their incoherent thoughts off of. In this case we have a man pitching his idea for a soda commercial to a board of executives. His idea for “the Grapist” character is of course ridiculous, and watching a full grown man in a grape costume chasing kids around isn’t what you’d expect from a commercial marketing a children’s beverage. But then having to watch the man try to justify his choice extends the scene, giving us the chance to revel in the incongruity. Of course he is completely oblivious to the main problem. The only one of the executives really seems to be seeing what's wrong with that scenario. He struggles to try and get the others to see what's wrong. He’s a voice of reason that highlights everything wrong with what’s happening. Somehow he’s the crazy one and gets called out for seeing such inappropriate things in the harmless commercial. His crisis as he eventually approves the commercial can be just as funny as the commercial itself.
This video takes a different approach to the reactions, here we have a man who also has some serious problems with the story he’s being told, but just out of social pressure, he’s trying his best not to react in the way one should. It’s an everyday scenario, two old college friends see each other out in public and catch up a little bit. However, here, one of them is holding a gallon of PCP. That comes as a bit of a shock to the other. He does his best not to show it though, but his panic continues to grow as the story continues. He’s just too polite and never actually addresses that concern. It’s still a lot like the last video, though. He is able to raise questions about all of the absurdities of the story leading people to where the jokes are. In my case, it didn’t even register at the time that PCP wouldn’t be liquid until he brought it up. We just get to watch him squirm in this situation, trying to get through the interaction without freaking out, while still being sickened but curious. Just to add insult to this, the other guy has a good job and is more successful.
Whitest Kids U’Know really seem to have a formula of their own. They create a ridiculous scenario, usually from an everyday interaction, and then insert one sane person to deal with it all. Their isolation frustrates them which is funny in its own right, but it's also used to highlight the insanity around them. They’re the benchmark for crazy.
This scene gives us the opposite scenario, instead having everyone just sort of accept the incongruity. Here, we’re the sane one, left out, questioning what’s going on . First we watch the teacher torment that poor kid whose mother died, with the rest of the kids playing along. Then we watch the other kid celebrate when he finds out he doesn’t have any parents. Neither of these seem like the right reaction in the scenario. No one reacts that way, though. The kid just gets to go wild. When one man asks him why he’s hitting a building with a hammer and he responds because his parents are dead the man is like, “curses he’s right”. It escalates the scenarios each time with reactions seeming more and more wrong. It’s frustrating, but at the same time it’s funny because it’s so ridiculous. As soon as his parents die no rules apply to this kid, even apparently those of space and time.
